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March 23, 2020 Recruitment Isn't Going Away: Making the Most of Your Job Board Sergio Garcia - Marketing Manager

Recruitment Isn't Going Away: Making the Most of Your Job Board

The COVID-19 outbreak has ushered the recruitment industry into uncertainty. Many industries have instated a hiring freeze in the wake of the outbreak. However, when consumer behavior changes, it creates shifts in various industries.  

Whether it's corporate giants like Amazon and Walmart hiring hundreds of thousands of workers, or small local businesses hiring and adapting to remote hiring processes, recruitment isn't going anywhere, and has an important role in getting the economy back on track.  

Recent research has found a significant increase in job postings for workers with skills in health care, community response, crisis management and cleaning.  

Career centers are incredibly important right now as there is an urgency in hiring for a number of industries. At the heart of understanding how to provide value for your professional community during this shift is data.  

Unique Data in Your Career Center 

Right now, it's about more than just having a job board with “job postings”.  

It’s about being your community’s go-to resource for online recruitment by providing a comprehensive career center with helpful resources for job seekers, a seamless job posting experience for employers, and relevant content.  

Within recent years there has been considerable talk and focus on Artificial Intelligence and the ways it can revolutionize the online recruitment industry.  

At heart of AI is data and your career center is an extremely valuable resource that provides unique and actionable data. 


These various data points provide a robust understanding of your community and their unique profiles - creating opportunities to provide real value for your professional audience. Here’s how some of these unique data points can help you provide value for your professional community during these challenging times. 

Transactional Data  

This data is based on their activity on your career center; what types of jobs they’ve viewed, what they’ve applied for, etc. 

These are a set of indicators of the depth of interaction they’re having with your career center. It can also provide you with a view on what’s happening in your industry, areas of expertise, and job satisfaction.  

Behavioral Data  

This is data based on their behavior when engaging with your career center. How often they come to your careers site, where they come from, what they looked at, where they dropped out, etc.   

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This data will help you understand job seeker behavior and inform when to deliver the right content at the right time - which will be crucial as people are spending more time online and on devices now.

An example of this is job alert delivery times — our data analysis shows job seekers are more likely to apply for job opportunities on mobile during the early morning period, but on desktop in the middle of the day.   

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Profile Data  

This is what they’re looking for in a position, where they’re looking to work, and more. These are true, explicitly shared data sets that can give you real information about your professional audience. 

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This data set informs what content they've downloaded, do they have specific credentials, etc. This data will help you provide relevant, targeted content to individuals - further establishing your career center as a consistent resource.  

Supply & Demand Data  

This is macro-analytical data (such as user behavior) and combining it with micro-analytical data from your unique career center set-up (such as an “apply” user action), after all not all career center needs are the same. 

Supply & Demand shows the locations and types of jobs users are looking for. It spotlights where there are too many or too few candidates, or where there are too many or too few jobs. 

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These data sets identify specific actions — for example, if there are many job seekers looking for Pediatric Oncology positions, yet there aren't many jobs, it’s a sales opportunity to call on employers to deliver qualified candidates to them. 


Recruitment is an important element of keeping businesses operating during this global pandemic. Your career center should be providing the data I've outlined. These unique data points can help you provide significant value for your professional audience and help connect high-quality candidates with the right employers. 

To get a complete breakdown of the value your career center can provide, download our latest whitepaper.