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May 02, 2019 How to Promote Your Association With Online Recruitment Sergio Garcia - Marketing Manager

How to Promote Your Association With Online Recruitment

Marketing your association online may seem challenging - especially when you’re faced with silos, a lack of resources, and so many other priorities on your to do list. But there are some simple steps you can take right now to grow your audience and drive engagement through your current online channels.

Madgex put together a comprehensive guide with 4 simple steps that will help grow your business. This guide contains strategies we’ve used to help associations around the world achieve significant growth in revenue, engagement, and website traffic. 

Here’s a sneak peak of some of the insights from our guide.

DATA DEMOCRATIZATION 

As associations expand their online presence and move towards digital processes data has become an important commodity. However, while associations are capturing more data many aren’t leveraging their data strategically.

The truth of the matter is data is confined within silos in many organizations. This internal operational structure prevents the entire association from gaining a true unified view of the customer. We all know that the customer experience is paramount to conversion and engagement, so in order to succeed in today’s landscape these barriers must be broken.

Allow us to show you the light at the end of the tunnel - it’s data democratization. This practice is a common theme among some of today’s most innovative companies. A basic way to explain it is pulling data from multiple sources/departments to gain a bird’s eye view of the customer journey. This allows for more innovation and creativity. Let’s face it, almost every noteworthy company in existence today tracks data and uses it for basic automation in some capacity. Standing out requires creative application of data, and data democratization will help you get there.

Achieving high level collaboration and fluid processes requires establishing an operational structure where everyone has access to data - there are no gatekeepers . It requires sharing data in a format that makes it easy for different departments to understand so that they can use it to expedite decision-making, and uncover opportunities. The goal is to have anybody use data at any time to make decisions with no barriers to access or understanding.

Laying down the foundation for data democratization doesn't require that much work, but it does require commitment. Download the guide to get simple steps you can take to get the ball rolling. 

DO MORE WITH YOUR CAREER CENTER

Madgex powers the career centers of over 500 global brands and, through thorough research of over 9 million jobseekers, we’ve learned how integral an effective career center can be to the success of your association. According to our Society Member Survey we found that 61% of respondents joined an association for career development.

This shows the value an advanced career center can bring to your members, and to your association. Your career center should offer intuitive UX, powerful online tools, and truly advanced data tracking abilities. To find out how you can make the most of your career center download the guide.

FINAL THOUGHTS

The professional market is changing as younger generations flood the workforce. They have extremely high expectations for online engagement. Associations need to evolve to stay relevant. The steps outlined in the guide are based on strategies Madgex has used to help associations worldwide tap into new levels of growth across a variety of KPI’s. 

Read the full guide to learn:

  • How to use data democratization to break down silos
  • Content marketing strategies unique to associations
  • How to optimize your website UX to increase traffic and engagement
  • Optimize your career center for success

Download the full guide: How to Promote Your Association With Online Recruitment

How to promote your association