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March 27, 2019 Coming Next Week: How to Promote Your Association Sergio Garcia - Marketing Manager

Coming Next Week: How to Promote Your Association

Thinking about how best to promote your association? Don’t worry, you’re not the only one asking that question. With an evolving work force and new channels of communication in a digital era, it’s a question asked by many association executives.

Data and research underpin everything we do here at Madgex, so we've put together a comprehensive guide on how to promote your association based on current best practices in digital marketing.

Membership growth, and retention, in today’s landscape, requires constant optimization of your marketing strategy. There’s no time like the present to audit your strategy and decide what changes you can make to drive maximum membership growth, and engagement, in the months ahead. This blog will provide a high-level overview of some of the latest best practices to help drive growth. For further details on the latest trends in association marketing, download our upcoming whitepaper “How to promote your association and grow membership”.

Marketing Your Association - Where to Focus?

Do you remember, in the distant past, when the phone directory was a key source of information? Those days are long gone. At the heart of modern marketing is the customer experience. The internet has empowered your audience, enabling them to find information instantly, and decide what type of experience they want - when they want.

Businesses and associations alike have begun to understand the importance of this. A Forrester study found that 80% of decision makers are prioritizing the customer experience. In tune with this theme, 81% of businesses also plan on investing more money into customer loyalty. 

Though associations around the world have come to understand the importance of optimizing the online experience for their audience, it’s a whole other ball game to effectively create and maintain it. It requires a combination of data, creativity, personalization, and seamless access to information across all touchpoints. 

It doesn’t stop there. Your entire organization must share a single view for the value of the customer experience. A unified approach will lead to greater efforts to serve members quickly and efficiently. With these values instilled, associations can be more intent on building an internal infrastructure that enables them to move at the same tempo as their community.

Be sure to download and read this comprehensive guide coming next week! You’ll learn:

  • How to break down silos
  • How to use data effectively and creatively to stand out
  • A content strategy specifically for associations
  • UX best practices for your website
  • How your career center can drive growth
  • And much more!